Do you know your true share of the motor insurance market?

With Bilstatistik, you can put your own figures into a wider context and gain a clear picture of how the motor insurance market is divided between you and your competitors.

Your internal portfolio data tells you which vehicles you insure. Market data shows you what lies outside your portfolio.

With Bilstatistik, you can explore market shares broken down by:

- Makes and models

- Vehicle types and segments

- Fuel types

- Geographical areas

- Companies and industries

This allows you to look beyond your overall market share and examine the market in greater detail. You may have a strong position in the van segment but a smaller share of the passenger car market. Or perhaps you have a high market share for certain car makes but untapped potential in others.

Understanding the market also means knowing your competitors.

With Bilstatistik, you can compare your position with other insurance companies and explore how market shares are distributed across car makes, models and geographical areas, for example.

Where is your position particularly strong compared with the wider market? Where do your competitors have the advantage? And are there areas or customer groups where your market share stands out?

These insights give you a more concrete basis for assessing where your sales efforts could make the greatest difference.

A low market share isn't necessarily a problem. It can also be an opportunity.

If a particular car make, segment or geographical area accounts for a large share of the market but is relatively underrepresented in your portfolio, it could indicate an opportunity worth exploring further.

In this way, market data can help you identify new opportunities and prioritise your efforts where the potential is greatest.

With Bilstatistik, you gain more than just insight into your own position. You also get a clear picture of the market around you, giving you a stronger basis for deciding where your next stage of growth should come from.

Want to see how your market share varies across makes, models and geographical areas? Explore Bilstatistik – or get in touch if you'd like us to help you get started.