You've sold the car. Or had it in your workshop. But when is the right time to get back in touch with the customer?
Perhaps the car is approaching its next inspection. Or maybe the customer has owned it for several years and is starting to consider a newer model.
With Bilstatistik's focus lists, you can monitor the vehicles that matter to your business and identify the right opportunities to reconnect with customers.
Keep track of the vehicles you already know
Previous customers are valuable because you've already established a relationship with them. The challenge is knowing when it makes sense to get back in touch.
With a focus list, you can bring together the companies or vehicles you want to monitor. These might be cars you've previously sold or serviced, or the companies that operate them.
This gives you a single place to keep track of relevant vehicles and stay informed about what happens to them after your last interaction.
Find the right reason to get in touch
By monitoring vehicles over time, it becomes easier to identify when contacting a customer might be relevant.
Which cars are approaching their next inspection? Which have had the same owner for several years? And which have reached an age where the customer may be considering a newer model?
You can also receive notifications when relevant changes occur to the vehicles you're monitoring.
This means customer contact doesn't have to follow a fixed schedule or rely on a broad marketing campaign. Instead, it can be based on individual vehicles and what's happening with them.
Your focus lists make it easier to send offers that match each customer's current situation, rather than sending the same message to your entire customer database.
Let Bilstatistik do the monitoring
You don't have to keep looking up the same companies and vehicles over and over again.
Once you've added them to a focus list, Bilstatistik can help you monitor them and alert you to relevant changes.
Want to make better use of your existing customer relationships? Create a focus list in Bilstatistik and start with the vehicles you already know.

