What sells well in one area isn't necessarily what customers are looking for in another. Preferences for makes, models, segments and fuel types can vary considerably across the country.
With Bilstatistik, you can see which cars are being sold and registered in the areas served by your dealers. This gives you a solid foundation for adapting your model range, sales activities and marketing to local demand.
See what customers buy – and where
With geographical registration data, you can explore:
- Which makes and models sell best
- Which segments are growing or declining
- How demand for different fuel types is changing
- Which competitors are gaining market share
You decide how closely you want to examine the market. You can work with nationwide figures or drill down into the districts and dealer territories that are most relevant to your business.
Give your dealers a clearer picture of the market
As an importer, you can compare market performance across districts and dealer territories.
Where is your brand performing well? Where is your market share lower than expected? And which models or segments offer untapped potential?
You can use these insights to help your dealers prioritise the right models, campaigns and sales activities.
If a particular model sells well in an area, it should naturally also be available at the local dealership. And if market share is falling short of expectations, it may be worth investigating whether the dealer has the vehicles customers are actually looking for.
Turn registration figures into better decisions
Bilstatistik makes it easy to turn local registration data into informed decisions about:
- Model range and stock
- Local sales activities
- Campaigns and marketing
- Competitors and market shares
- Dealer network development
The better you understand the markets your dealers operate in, the better you can help them meet local demand.
Want to see how your brand performs in individual dealer territories? Explore Bilstatistik – or get in touch if you'd like us to help you get started.