Where are you gaining and losing motor insurance customers?

How many customers have you won from competitors? How many have you lost? Which vehicles are switching insurance providers, where is it happening and which companies are customers moving to?

With Bilstatistik, you can track insurance switching at vehicle level and gain a much more detailed picture of movements across the market.

When a vehicle switches insurance provider, Bilstatistik records the change. This means you can investigate both where you are gaining customers and where you are losing them.

And you can drill right down into the details.

For example, how many vans in a particular area have switched from you to a specific competitor over the past six months? Are there certain car makes or segments where you're winning more customers than usual? Or are there areas where a competitor is suddenly gaining ground?

You can combine insurance switching data with a wide range of criteria, including:

- Location

- Make and model

- Vehicle type and segment

- Fuel type

- Company and industry

- A specific time period

This allows you to move beyond simply knowing that your market share has changed to understanding where and how that change occurred.

The total number of customers gained and lost is only the beginning.

With Bilstatistik, you can examine your position in relation to individual competitors. Perhaps you're gaining customers overall but consistently losing a particular type of vehicle to one insurer. Or perhaps you have a particularly strong position among business customers in one part of the country, while a competitor is gaining market share elsewhere.

These insights make it easier to identify the areas of the market where there are opportunities to take action.

Rather than adjusting your approach based on general market trends, you can focus on the specific segments, customer groups and geographical areas where you are either gaining momentum or facing increased competition.

Have you recently run a campaign targeting electric vehicles? Changed your prices for certain segments? Or increased sales activity in a particular area?

Insurance switching data can help you see what happens in the market afterwards.

You can see whether more vehicles are switching to your company, which competitors they are coming from and whether the changes are occurring among the target groups your efforts were aimed at.

This adds another layer to your evaluation of campaigns and sales activities, giving you a better basis for deciding where to focus your efforts next.

Insurance data can also be used to examine customer behaviour over time.

How long do vehicles typically remain insured with you? Are there customer groups with particularly high switching rates? And do these rates vary between passenger cars and vans, geographical areas or different car makes?

These insights can help highlight both strong customer relationships and areas where there is potential to improve retention.

With Bilstatistik, you can see where you are gaining and losing customers, which competitors they are moving to and from, and which parts of the market are driving these changes. This gives you a stronger basis for targeting sales activities, evaluating campaigns and improving both customer acquisition and retention.

Want to see how insurance customers are moving across your market? Explore Bilstatistik – or get in touch if you'd like us to help you dig into the figures.